Sachi Mizobuchi, Chief Scientist
Sachi is a research scientist of Human Factors. Human Factors is a interdisciplinary area bridging technology and human, which can also be described as Ergonomics, and is related to Human Computer/Machine Interactions (HCI/HMI), Applied psychology, Usability and User Experience. It concerns with the understanding of interactions among humans and other elements of a system, such as computers, cars and various types of machines.
Based on her academic background in cognitive psychology, she has been working as an industrial researcher in the fields of telecommunication (NTT), wireless & mobile communications (Nokia), and automobiles (Toyota InfoTechnology Center). Through her carrier of more than 15 years, she has strong skills in identifying major bottleneck issues of human to utilize a technology, proofing them through an empirical approach, and proposing solutions based on the findings. Her research goal is to support designing interface of technology so that human can utilize it efficiently and comfortably.
In recent years, she has been working for a project on driver distraction, and is especially interested in human cognition and performance in multi-tasking situation.
Stephen Shi, Development Lead
Stephen is a graduate in computer science from the University of Toronto and he is currently completing a Masters degree in Engineering. His research is concerned with the development of intelligent notification methods in Healthcare. Stephen manages the Vocalage Development team and is a co-inventor of the Give Button.
Aleksandra Jovicic, Database Lead
Aleksandra holds a PhD in mechanical and industrial engineering and an MSc in computer science (human-computer interaction), both from the University of Toronto. She has extensive consulting experience in the public sector. Most recently, she was a usability consultant at St. Michael’s Hospital in Toronto, focusing on systems for diabetes self-management. Her research interests include human factors in health care and social computing. Along with Mark Chignell and Stephen Shi, she is a co-inventor of the Give Button.
Erin Yu, User Interface Lead
Erin has a Bachelors degree in Systems Design Engineering from the University of Waterloo and a Masters in Mechanical and Industrial Engineering from the University of Toronto. She has extensive user interface design experience in industry and academia, in mobile and Web settings. She also has considerable experience in design of assistive and inclusive interfaces.
Anita Ko, User Experience Lead
Anita Ko is currently completing a Masters degree in Engineering at the University of Toronto. She has extensive experience in usability engineering and evaluation. Anita also has extensive experience in social media and gift giving.
David Canella, Marketing Specialist
David has a Bachelors degree in psychology from McGill University. He is content manager for the GiveButtons gift catalogue.
Tiffany Tong, Web Implementation
Tiffany has a Masters degree in molecular biology from the University of Toronto and is about to start a Ph.D in Neuroscience at University College London. Tiffany manages the GiveButtons and GiveTargets websites.